Parallax Festival

The brief

Parallax is a festival of light installations — impossible to capture in a static poster. They needed an identity that only truly exists in motion.

Our approach

We designed a generative system that turns every artist’s work into a unique light-trail signature. Posters, titles and stage visuals are rendered live, so no two frames of the campaign are ever the same.

The outcome

The festival sold out in record time and took the identity on a nine-city tour — rendered fresh in every city.